Brand
1Brand , Ibsen Henrik (2010)
Книга представляет собой репринтное издание. Несмотря на то, что была проведена серьезная работа по… 1310 руб2Brand New. Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models , Paul Brown B.
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation… 2146.3 руб электронная книга3Brand Valued. How socially valued brands hold the key to a sustainable future and business success , Guy Champniss
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is… 2731.66 руб электронная книга4Brand Rewired. Connecting Branding, Creativity, and Intellectual Property Strategy , Jennifer Wolfe C.
Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have… 3186.94 руб электронная книга5Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition , John Morgan Michael
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand… 1622.74 руб электронная книга6Brand Relevance. Making Competitors Irrelevant , David Aaker A.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case… 2143.05 руб электронная книга7Brand for Talent. Eight Essentials to Make Your Talent as Famous as Your Brand , Mark Schumann
Praise for Brand for Talent«As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of… 1947.93 руб электронная книга8Brand Advocates. Turning Enthusiastic Customers into a Powerful Marketing Force , Rob Fuggetta
Praise for Brand Advocates«Ignite your Advocates! Fuggetta shows you how.» —SCOTT MONTY, Head of Social Media, Ford «Creating and amplifying authentic Advocates should be front and center on… 1622.74 руб электронная книга9Brand Avatar. Translating Virtual World Branding into Real World Success , Alycia de Mesa (2009)
This book includes examples as diverse as Adidas, Jean-Paul Gaultier, and MTV, which help to illustrate strategies for successfully developing a brand presence in online communities, such as Second… 728 руб10Brand Indentity Essentials , Kevin Budelmann (2010)
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design… 2485 руб
